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-Pam Black (Source: Business
Week/September 11, 1995)
When Sallye and Jim Ryan
wanted to move from their Tampa apartment to a three-bedroom home
this spring, the busy couple used a buyer broker, Beth Tansey, to
help. Within a week, they had bid on the house they now own.
Sallye liked being able to delegate the house hunting. "With
both my husband and me working, it was a lot easier," she
says. "I don't think I would have found this house that I
really love without her. There are so many homes for sale here, I
would probably still be looking."
Because Tansey is a buyer
broker, who exclusively represents the home buyer's interests,
the Ryans trusted her to find the best deal on a house that suited
their needs. By contrast, a traditional real estate broker is
legally bound to work for the seller who pays the commission and
therefore may be more intent on selling listed homes than finding
your dream house. Even realtors who don't hold the listing on a
given house act as subagents to the seller. So unless a broker
says that he or she is working for you - brokers are now legally
obliged to disclose who they represent - you can assume the broker
is working for the seller. Such agents must pass on information
such as the buyer's income to the seller, who then has a better
idea of what price to hold out for.
But the balance of power in
real estate transactions is changing as the number of brokers who
serve only buyers grows. The two biggest national franchises are Buyers'
Agent (800 766-8728), based in Memphis, TN; and Buyer's
Resource (800 359-4092), in Englewood, CO. Both companies
provide referrals to their own brokers as well as independent
buyer brokers across the country. Proof is still scant that buyer
brokers are a boon. Some traditional brokers think they add little
to the equation. "Basically, even though traditional agents
have a fiduciary duty toward the seller, their priority is
accomplishing the deal," says Dave Goldsmith, director of
marketing at D.G. Neary, a New York real estate firm. "I
don't know if it will change things except in people's
minds."
BEST DEAL
However, there's reason to
believe buyer brokers can save time and money. An informal survey
by long-distance company Sprint in 1991 showed that employees who
used buyer brokers saved an average of 9% off the asking price,
vs. 3% for all home buyers. In addition, buyer brokers check into
property values and school systems. "We make clients fully
aware of areas that are appreciating, so they tend to buy in areas
on the upswing," says Buyer's Agent President Tom Hathaway.
Because these brokers are obliged to get buyers the best deal
possible, they approach houses with a critical eye for apparent
flaws. You'll still need an inspector to uncover hidden defects,
however. Buyer brokers also show properties sold by the owner,
which can be cheaper because the only commission is what you agree
to pay your broker. Sellers' agents usually won't show these
homes because they don't make commissions on them. Brokers
representing buyers should also appraise the value of the house,
negotiate the price, and prequalify you for a mortgage, sometimes
at a better rate. Buyers' Agent brokers, for
instance, narrow mortgage bids from 15 lenders nationwide to the
three best offers - and then get those three to rebid. "A
well-trained, experienced buyer broker is a great asset,"
says Peter Miller, author of "How to Sell Your Home in Any
Market" ($12, HarperPerennial) and other real estate
guides. "You won't do any worse, and you may do a lot
better."
Usually, the buyer broker
splits the sales commission with the seller's agent, just as a
subagent who didn't have the listing would with the broker who
did. So the fee still comes out of the sale price. Some people
might assume that buyers' agents have an incentive to keep the
price high. But again, the broker must get you the best deal.
"In my experience, all of them do," says Stephen Brobeck,
executive director of the Consumers Federation of America.
STRAIGHT TALK
A conflict of interest is
more likely when a real estate firm that represents sellers
assigns you one of its brokers as a buyer agent. That's why many
people believe an "exclusive" buyer broker is
preferable. If there aren't any in your area, and you have to
use a listing broker, "make sure they disclose when they are
showing you properties they have a financial interest in,"
says Brobeck.
Unlike using a conventional
realtor, you must sign an agreement to work solely with a buyer
broker for a certain period of time. Don't sign up for more than
three months, says Brobeck. That way, you know the broker must go
all out for you rather than sit on your case for a few months.
When your contract is up, you can renegotiate, find another agent,
or go it alone.
Sound good? Want more information? Contact me via allentba@aol.com or give me a call (901) 753.4488
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